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I design complex products that drive measurable impact

DESIGN RESEARCH

DESIGN SYSTEMS

DESIGN OWNERSHIP

Background in industrial and graphic design. Mentoring and teaching designers. Leading design initiatives across B2B and B2C solutions for Mobile and Desktop products

View selected works (5 min)

01. Family Space & FamTree

b2c

Genealogy

MOBILE

STARTUP

In this projects I worked with two mobile apps:

Family Space is a private genealogy social network designed to strengthen family bonds.
FamTree is a genealogy tree builder that helps families co-create family trees and preserve their personal history.

Two smartphones displaying a family tree and a biography with notes and media thumbnails for Igor Smith.

Detailed case studies:

Family Space

Fam tree

Challenges I had

Research

Dive deep into genealogy, business, and cultural differences across app audiences in India, the United States, LATAM, and the UK.

Drive metrics through design

Improve key metrics: CR1 (Registration), CR2 (Subscription), and Retention. Eliminate user drop-offs during onboarding.

UX & Competitive advantage

Design killer features as a foundation designer.

To fix inconsistences across all apps.

Workflow & Design ownership

Set and optimize design-related processes in startup environment.

Things I did

Research

Conducted an app audit. Researched competitors, market landscape, and the current user audience. Connected UX analysis system akin Hotjar.

Drive metrics through design

Redesigned sign up and onboarding flows. After implementation CR1 (registration) and user engagement and retention significantly increased. User drop offs was eliminated.
Designed monetization. Prepared various paywalls for testing. CR2 (Subscription) increased and app started generating revenue.

UX & Competitive advantage

Designed and re-designed end-to-end core features, including family tree, blog, recipes, quizzes, and media. Introduced a one-layer relationship overview based on strong user demand.
Designed several AI features according to market trends.

Developed and implemented a cross-platform design system, significantly accelerating every feature development speed.

Workflow & Design ownership

Built cross-functional collaboration between executive and product teams, accelerating the business → design → development cycle for rapid hypothesis validation.
Added AI into my workflow: generated pictures in Leonardo.ai, edited translations in ChatGPT.
Mentored Marketing designer.

Mobile app screens showing family news feed, group creation, new post creation with text input and photo upload, member list, and sharing group invite link.

Collage of seven mobile app screens showing family calendar features including event selection, calendar view, event creation, group management, and doctor appointment details.

Onboarding and Monetization

Redesigned onboarding flows, reducing user dropoffs
from 50%+ to less than 1%;

High user drops in “first time user” flows was investigated.
I redesigned onboarding flows, reducing user dropoffs
from 50%+ to less than 1%;

Edge cases of people relations

User research revealed strong demand for representing multi-marriage
family structures. I redesigned the family tree UX and UI to support
complex relationships edge cases.

Complex family tree diagram showing multiple parents and partners connected by lines and symbols, including a central individual with a photo and various family member placeholders labeled as Parent and Partner with birth years.

A detailed family tree diagram showing multiple generations with nodes labeled by birth order and placeholders for first name and surname.

User research revealed strong demand for representing multi-marriage family structures. I redesigned the family tree UX and UI to support complex relationships edge cases.

Design system

Grid of various styled buttons with heart icons labeled 'New button' on dark background, showing different states and color combinations.

I developed a scalable mobile design system for iOS and Android, including detailed guidelines, reusable components, and variable-driven theming. The system unified visual language and interaction patterns across the product and became the foundation for consistent feature delivery

I supervised implementation across teams, ensuring correct adoption and alignment between design and development. As a result, development speed significantly increased, while overall UI consistency and maintainability significantly improved.

Collage of seven mobile app screens showing FamTree onboarding including loading screen, sign-in options, code verification, personalization questionnaire, a testimonial with family photo, subscription plan details, and a welcome screen with app start button.

Collage of smartphone screens showing a family tree app with options to add relatives, view profiles, invite co-creators, and share media and stories.

Collage of smartphone screens showing a family tree app interface with profiles, checklist, insights, co-creator sharing, tree diagram, photo with audio, and GEDCOM file upload confirmation.

Key results

Delivered a private family social network and a scalable genealogy tree builder. Backed with a real-world family structures (killer feature). Drove CR1 and CR2 growth, 21%+ engagement uplift, improved retention, a 4.0 App Store rating, and 3x faster feature development.

If you’d like more details, explore the full case studies

Family Space

Fam tree

Family quiz

02. Website Redesign

b2b

WEBSITE

CYBERSECURITY

freelance

Rapid redesign of a cybersecurity corporate website to build trust, improve usability, and clearly communicate value to safety managers. Delivered in 18 hours.

HP laptop in tent mode displaying Cynet cybersecurity website with blue background and yellow book a demo buttons.

Detailed case studies:

cynet website redesign

Challenges I had

Research & UX

Identify and fix UX, content, brand and structural issues across the website
Build trust and credibility for a cybersecurity brand. Clarify complex cybersecurity offerings for safety managers as key decision-makers

UI & Brand

Align visual language changes with a serious cybersecurity tone and brand identity

Speed

Deliver high-quality and development-ready results under extreme time constraints (18 hours)

Things I did

Research & UX

Collaborated closely with stakeholders to gather feedback and define brand priorities for website improvement
Conducted a full UX and content audit of the existing website
Identified key pain points in structure, navigation, and messaging
Redesigned page layouts to highlight core offerings and build credibility

UI & Brand

Updated the visual language according to client desires, research and stakeholder feedback. Aligned updates with the industry tone and brand identity.
Delivered responsive UI designs and implementation-ready design specs

Speed

Used AI-assisted tools to speed up research and concept validation under very tight deadlines

Website before redesign

Hero page issues:

• Lack of clear and actionable CTAs, making user navigation and conversion paths unclear

• Visually similar UI elements that fail to create hierarchy or draw user attention to key actions

• Repetitive content across pages, leading to cognitive fatigue and reduced engagement

• Overloaded start screen with excessive data presented at once, overwhelming users and diluting key messages

• Bot widget occupies big part of the the desktop screen, disrupting layout and drawing attention away from core content

Audith. Hero page issues:

Key benefits section issues:

• No dashboard mockups or real product visuals - the site appears more like a generic landing page than a trustworthy B2B platform

• Missing UI examples reduces credibility and makes it difficult for key decision-makers to understand the actual offering

Audith.

Key benefits section issues:

Key features section issues:

• Content Overload & Repetition. Information is overly dense, with the same messages repeated in different wording

• Card components are reused excessively, making the layout monotonous and reducing scannability

Audith.

Key features section issues:

Client’s reviews issues:

• Video preview is too small, making it hard to engage with or understand the content at a glance

• Lacks pagination or navigation controls, leaving users confused about how to browse or interact with additional video reviews

• As a result, the widget fails to highlight valuable social proof and may lead to user frustration or abandonment

Testimonial from Scott Noles, Information Security Officer at Citizens Bank, praising Cynet's ease of use and coverage, accompanied by a video thumbnail of a man.

Audith.

Client’s reviews issues:

Last advantage + CTA issues:

• Repetitive card components used again to show advantages - visually similar to earlier sections, causing content fatigue and reduced impact

• Partner/client logos cluttered with excessive text, distracting from the core value proposition and drawing attention away from the section’s main message

• Final call-to-action lacks visual emphasis and clarity, making it feel uninviting and easy to overlook rather than encouraging user conversion

Audith.

Last advantage + CTA issues:

After redesign (mobile)

After redesign (Result)

After redesign (desctop)

Cynet cybersecurity homepage showing all-in-one cybersecurity solution with chart dashboard on a monitor and book a demo buttons.

Key results

Completed the redesign in under 18 hours - from brief to a development-ready prototype. The updated structure improved content clarity, visual hierarchy, and brand alignment compared to the initial concept.

If you’d like more details, explore the full case studies

cynet website redesign

03. Food Ordering Platform

b2B2c

multi-platform

commerce

BIG TECH

A multi-platform app enabling European restaurants to manage online food ordering - menus, table ordering, delivery, and checkout. Designed to be fault-tolerant and high-load. The system is serving millions of users daily across Germany, Denmark, Austria, Ireland, Sweden and United Kingdom.

Laptop, tablet, and smartphone displaying a food ordering website for Champions Diner with menu images and order details.

Detailed case studies:

Webshop for EU restaurants

Challenges I had

Research

Research EU audiences and market differences to inform valuable, localized improvements
Analyze anonymized user recordings and report critical insights to Product and VP

Drive metrics through design

Eliminate drop-offs across registration, ordering, basket, and checkout flows
Increase average order check, order frequency and quantity, retention

Design end-to-end, localized, and platform-optimized features aligned with product vision and local regulations

Fix inconsistencies across Web, iOS, and Android by building a shared design system under tight time and resource constraints

Workflow & Design ownership

Review designs and prototypes to ensure alignment with product specifications and brand guidelines. Facilitate features brainstorming sessions with colleagues.

Things I did

Research

Conducted deep audience research and created detailed personas in collaboration with the marketing team; insights were later used to set up paid acquisition campaigns
Researched local technical specifics with the Product Owner (e.g., address structures, regional constraints) to support proper localization
Performed in-depth UX audits, reviewed hundreds of anonymized user recordings, communicated findings to stakeholders, and reported prioritized insights directly to Product Owner

Drive metrics through design

Improved marketing opt-in flows and ran A/B tests, contributing to more than 5,000 daily orders
Redesigned signup, menu, basket, and checkout flows, driving €10K+ in daily revenue, increased retention, and higher average order value

Delivered end-to-end, localized, and platform-optimized designs for new features and improvements across EU markets, supporting a 10M+ MAU product

Built a scalable cross-platform design system, accelerating feature delivery by 3x and reducing inconsistencies across Web, iOS, and Android

Workflow & Design ownership

Reported results to Product, VP, and CTO; supervised feature implementation and conducted cross-reviews for other design teams

After redesign (mobile)

Result

After redesign (mobile)

Smartphone screen showing a food menu for Wombourne Fish Bar, Wolverhampton, with chips items and prices.

Redesigned features

I refined the menu navigation, adress flow and redesigned item cards for faster decision-making, introducing clearer product hierarchies, dietary filters, and more intuitive modifiers for custom orders.

In the ordering and basket flows, I simplified item editing, improved upsell visibility, and reduced friction when switching between delivery and pickup options. I reworked the checkout experience by minimizing steps and clarifying delivery/payment details - all tailored to regional expectations in the UK, Sweden, Denmark, Poland, and Germany.

For marketing opt-ins, I redesigned the consent experience and made A/B testing to be clear yet conversion-friendly, ensuring compliance with GDPR while supporting re-engagement strategies. These improvements, combined with detailed UX bug reports and insights, contributed to a daily revenue increase of over €10,000.

Designed banner system to increase coverage of promo actions.

Design system

Two versions of a food menu card showing 'Cone Chips' priced at £1.80, and 'C02 Hühnerfleisch Wunderbar Unrburlich Salat (chinesisch)' with tags Popular and New, along with dietary icons and a photo of fries in a white container on a wooden surface.

Screenshot showing 768 variants of menu item designs with light and dark themes and various property options on the right panel.

I developed over 90% of the core UI components and usage guidelines, including spacing, typography, color tokens, states, and interaction patterns. The system ensured consistency across platforms and enabled faster product development. It became good foundation for onboarding new designers.

One of the most complex components was the dish item card. Due to the high number of required properties - modifiers, tags, availability states, pricing formats, and localization - it resulted in 720+ variants.

I wrote comprehensive developer documentation. This ensured clear handoff and consistent implementation across teams. I supervised the design system implementation and maintained the changelog.

Ilya Bondar, POS, app, app, mobile, foodtech, design design, product design, UX, UI

Key results

The delivered improvements increased daily orders by 5,000+, added over €10K in daily revenue, and improved retention and average order value across EU markets. A scalable cross-platform design system reduced inconsistencies and accelerated feature delivery by 3x for a 10M+ MAU product.

If you’d like more details, explore the full case studies

Webshop for EU restaurants

04. ResQ

b2b

multi-platform

SAFETY, IoT

STARTUP

AI safety management platform designed for manufacturers and high-risk businesses. The system collects and analyzes real-time data from wearable and environmental sensors to monitor safety conditions, detect incidents, and provide immediate realtime response.

Security system setup showing a laptop with a worker location and incident tracking map, a smartphone with a location alert, a handheld device with a digital display, and a mounted surveillance camera.

Detailed case studies:

Resq

Challenges I had

Research

Conduct deep business, technical, legal and marketing research in collaboration with CEO

Design

Shape a fault-tolerant safety management MVP in close collaboration with the CEO under tight deadlines
Deliver end-to-end design across mobile and desktop, while simultaneously building the ResQ brand
Rapidly produce presentations and visual schemas for investor and stakeholder pitches

Workflow & Design ownership

Scale design execution while transitioning from individual contributor to Design Lead during the project
Prepare website, print materials, videos, merchandise, and exhibition stand design for a major industry event BIG5 within a fixed launch date
Coordinate internal designers and external vendors to deliver all exhibition materials on time
Present and pitch the product to potential clients and manage follow-up communication

Things I did

Research

Conducted deep research into IoT architecture, sensors, P2P technologies, EU safety regulations, competitor solutions, and technical constraints to inform product and UX decisions. Facilitated brainstorming sessions with CEO and lead developers

Design

Helped the CEO to shape the MVP. Delivered the design of worker (mobile) and operator (desktop) applications
Designed core UX flows, dashboards, data visualizations, and interaction patterns across mobile, desktop, and web apps
Delivered updated presentations for each investor pitch

Workflow & Design ownership

Was promoted from Product Designer to Design Lead during the project, taking ownership of design coordination, mentorship, reviews, prioritization, and task delegation
Coordinated internal designers and external vendors, ensuring timely delivery of all materials for a major international exhibition
Supervised design implementation and quality control across technical teams
Pitched the product to potential clients at an international exhibition and managed follow-up communication

Desktop monitor displaying a dark-themed security dashboard with a map showing multiple camera icons and an alert for a falling incident in Zone 7.

Desktop operator app

The core purpose of the ResQ is to monitor worker conditions, promote a culture of safety, and enable fast, informed response in emergency situations:

Track and review individual and group safety metrics
Analyze historical trends to prevent future incidents
Configure alert rules and escalation protocols
Log and resolve incidents with detailed case handling
Generate reports for compliance, audits, and internal reviews

The system supports real-time visibility, role-based access, and secures data handling across web, desktop, and mobile interfaces.

ResQ collects and process real-time data from wearable and environmental sensors to detect potential risks such as fatigue, hazardous gas exposure, abnormal temperatures, or inactivity.

Main screen: several cases in progress

Zone overveiw

Exact worker

Workers inside zone

All workers and devices

Black smartphone displaying a map with a blue location dot and a red SOS button on the screen.

Mobile worker app

The primary purpose of the mobile worker app is to enable quick and seamless emergency communication and resolution:

Instantly alert the operator with the worker’s location, condition, and risk type
Enable the operator to assign assistance from nearby responders
Provide status updates back to the affected worker
Automatically log the incident for future review
Have automatic protocol for cases when worker cannot communicate

The interface prioritizes speed, clarity, and reliability, with offline fallback behavior and tactile UI patterns for use in high-stress or / and low-visibility environments.

In critical situations, a worker is able to instantly send a help request to an operator with minimal interaction. Or “worker lost mind” protocol activating.

The app is directly connected to the operator’s dashboard and other authorized mobile devices p2p, allowing real-time coordination.

Five smartphone screens showing a RESQ app workflow: start tracking button, device search list, connecting to a smart band, map with large red SOS button, and a falling detection alert with options 'All right' or 'SOS'.

Five side-by-side smartphone screens showing a worker help app: three maps tracking worker locations and routes, a journal listing fall detections with timestamps, and sensor statuses displaying heart rate, blood pressure, gas analyser, breathing rate, and fall sensor readings.

ResQ branding

The ResQ brand guidelines was developed based on a competitive analysis and detailed client persona research. As part of the branding process, we created the naming, motto, and a clear core positioning statement that reflects the product’s values and promise.

I contributed to the design of the logotype, printed materials, and a range of presentation assets tailored for various use cases, including a key showcase at the BIG 5 exhibition in Dubai. For this event, we also designed a custom ResQ exhibition stand, ensuring consistent visual identity and impactful presence in a competitive tech environment.

Design palette showing colors White, Dark Navi, Light Gray, Orange, Navi, and Gray; typography samples for titles and body text; three photos of construction workers with helmets and equipment.

Collage showing Res Q branding elements including light and dark color themes, incident system report dashboard, app icon with orange hard hat, business cards with SOS and handshake graphics, worker's rugged phone, and a website displaying construction workers and AI-powered safety messaging.

Collage of RESQ worker safety slides showing problems for safety managers and workers, system components, workplace injury stats, infrastructure integration, team members, operator dashboard features, phones used, go-to-market strategy, and company vision.

Video content

I led art direction and hired key specialists, including an operator, animation specialist, and designer. I also participated as an actor in the exhibition video and supervised business card printing.

Person looking at a computer monitor displaying a digital map with highlighted green building shapes.

ResQ promo video

Man in white medical coat with a red cross emblem working at a computer in an office.

Exhibition stand video

Cartoon hippopotamus wearing an orange construction helmet, orange safety vest, and black shorts.

Promo animation for ads

A hand holding a card with an illustration of a red hand and an SOS label on the wrist.

Vario-printing business cards

Exhibition stand at BIG5

For the Big 5 Exhibition in Dubai, I supervised designing the full visual concept for the ResQ stand. The goal was to create a professional, attention-grabbing presence that clearly communicated the product’s value to an international industrial audience.

We designed branded banners, promo video, plush toy (for demo), stand structure visuals, printed materials, vario business cards, and digital screens, aligning them with the product’s safety-focused mission. The visuals highlighted wearable technology, real-time monitoring, and emergency response features - delivering a strong message of innovation and reliability. The stand attracted key interest from potential partners and positioned ResQ as a serious player in the industrial safety space.

Key results

In 4 months, delivered the full ResQ product ecosystem: from core UX and mobile/desktop apps to brand identity, website, and exhibition assets. Built and led the design team, ensured end-to-end delivery, and successfully pitched the product to 100+ international clients at the BIG5 exhibition in Dubai.

If you’d like more details, explore the full case studies

Resq

More projects:

B2B Desktop (Windows) Point Of Sale system. Food-tech and Fin-tech. Markets: EU.

B2B CRM system for weddings organisation. Market: India.

B2B design leadership for desktop training system for racers. Market: Russia.

B2B Mobile checking app. Fintech, Food tech. Markets: EU

B2C art direction for an illustration pack for a Russian IT school.

B2G High-load and fault-tolerant bureaucracy demographic system.

B2C branding for student IT educational championship in Russia.

B2C website art direction for IT department website in Moscow Bauman State University

All projects

Contact me

Ilya Bondar

ilya.bondar.design@gmail.com

Ilya_bondar_design

Or leave your contact

If you’d like more details, explore the full case studies

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