bondar.design/famtree

FamTree

b2c

Android

ios

web to app

Ux research

Product

design system

Genealogy

tree graph

B2C mobile 0>1 startup app designed to help families co-create dynamic, multi-generational family trees and preserve personal history. The product targets diverse markets including India, LATAM, UK, and USA, across Android, iOS, and Web.

Design tasks which I had and completed:

Integrated analytics and led structured UX bug discovery, significantly improving usability and flow consistency

Drove end-to-end UX and UI for core features across platforms, adapting to cultural nuances.

Conducted competitor and app monetization research, designed various onboarding flows and many paywalls, and tested them using Adapty, directly influencing revenue generation.

Offered and created web-to-app flows for collaborative data gathering from relatives - with frictionless, optional signup

Adapted design system built for family space and saved hundreds of development hours. Resolved a lot of migration issues related to features designed for Family Space.

Completely redesigned navigation, added tree update prompts, daily tasks, and feedback flows, improving retention and boosting app store ratings to 4.0+

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FamTree

B2C

ANDROID

IOS

WEB TO APP

UX RESEARCH

PRODUCT

DESIGN SYSTEM

GENEALOGY

tree graph

Ilya Bondar, app, mobile, app, hunger.de, hunger, hunger, foodtech, food, restaurants

famtreeapp.com

Project note from Ilya

FamTree grew out of Family Space as a business experiment focused on collaborative family tree-building. It also aimed to solve a tree graphs key issue - the inability to clearly visualize complex relationships like multi-marriages and extended sibling structures. I led the design direction for this project and was excited to work on 0>1 startup

UX and analytics

As with the Family Space app, I integrated analytics tools to uncover UX issues and user behavior patterns. I conducted deep research into monetization models and tree-related features across leading competitors, identifying gaps and opportunities that directly shaped our product strategy and revenue testing roadmap.

UX and analytics

UX research and bugs listings

Onboarding research

I reasearched all onboardings in tree mobile apps and related ones.

Ilya Bondar, POS, app, app, mobile, foodtech, design design, product design, UX, UI

I reasearched all onboardings in tree mobile apps and related ones.

Paywalls

Then I kickstarted the app’s monetization strategy by designing multiple onboarding flows tailored to different user intents. Created and tested 30+ paywalls using Adapty, optimizing for conversion and retention. Also refined login and feed experiences to align with user motivation and increase early engagement.

End-to-end. Invitation link opened at desktop. Flow finished in mobile app in tree.

Redesigned the app’s core navigation based on user insights to improve flow and accessibility.

Added tree activity updates and daily messages to drive habitual engagement and encourage consistent contribution.

Efficiently repurposed and optimized components from the Family Space app, saving hundreds of developer hours and accelerating feature delivery.

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Redesigned the app’s core navigation based on user insights to improve flow and accessibility.

Added tree activity updates and daily messages to drive habitual engagement and encourage consistent contribution.

Efficiently repurposed and optimized components from the Family Space app, saving hundreds of developer hours and accelerating feature delivery.

Tree profile updates

Redesigned family tree user profiles to encourage deeper engagement by adding sections like education, occupation, pets, and relationships — turning profiles into richer, more meaningful portraits of each family member.

Empty created profile: passed away and alive

Filled created profile: passed away and alive

Ask to fill profile

Designed web-to-app contribution flows like “Ask a relative to fill a profile” and “Share a story” to help users preserve family memories. Made signup optional to ensure ease of use for older relatives and maximize participation. This approach proved especially valuable for encouraging contributions from older family members.

Designed web-to-app contribution flows like “Ask a relative to fill a profile” and “Share a story” to help users preserve family memories. Made signup optional to ensure ease of use for older relatives and maximize participation. This approach proved especially valuable for encouraging contributions from older family members.

Ask to share a story

Designed the web-to-app “Ask to Share a Story” flow to encourage relatives to contribute family memories. Made signup optional to simplify the process for older relatives and ensure smooth, seamless participation across devices.

Creating story request

Answering story request without login

Rate us flow

A custom "Rate Us" flow, resulting in an increase of the app store rating to 4.0. Basic principle: show good reviews in app stores, work with bad ones via user support.

.GEDCOM format export and import

Import/export flows to support legacy data migration and advanced user needs

Import .GEDCOM

Export .GEDCOM

Voice notes and person tags flows

Designed person tags and voice notes to enrich the experience of working with videos and photos, making it easier to capture, organize, and preserve family memories in a more personal and accessible way.

Voice notes and person tags flows

Voice notes

Person tags

Comments and reactions

Designed comments and reactions to improve the exchange of opinions and the preservation of memories, while adopting familiar social network patterns to ensure a smooth, intuitive experience - especially for older relatives.

Comments and reactions

Reactions

Comments

Daily user tasks

Introduced daily tasks based on tree data and a tree dashboard to promote active use and help to build flourishing family tree

Printing family tree feature

Adapted the printing family tree feature for mobile devices, enabling users to generate high-quality, print-ready layouts directly from their phones or tablets. Optimized the interface for small screens, introduced pinch-to-zoom navigation, and added quick-share options so families could easily send the print file to a local printer or professional service. This made preserving and gifting a physical family tree accessible anytime, anywhere.

Other responsibilities

Handled app localization into English and Russian, ensuring clarity and tone across markets. Designed marketing visuals and supervised a marketing designer, maintaining brand consistency across digital and print assets.

Key results

I boosted user engagement through redesigned tree flows, daily tasks, and contribution prompts, and improved the App Store rating to 4.0. Monetization testing across more than 36 paywalls revealed the most effective revenue paths, while web-to-app flows increased invite conversion to 16%. A scalable design system and smart reuse of legacy components saved significant development time.

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