As a design supervisor, I led the creation of the Qoollo Summer 2020 promotional website - the central hub for contest visibility, applications, and information flow. The website not only delivered a vibrant, student-friendly experience but also became a key driver in increasing awareness and engagement.
Key Metrics:
Over 250 applications submitted through the website
Website supported 100% of application flow, reducing manual registration workload to zero
Helped increase Qoollo Summer's social reach by 3x, as tracked via referral links