To build a quiz experience that felt genuinely engaging, I began with a comprehensive analysis of the quiz and party game landscape. I explored mobile and console platforms, focusing on standout titles like Thatâs You, Drawful 2, and Knowledge is Power â dissecting how they handled pacing, humor, multiplayer flow, and emotional engagement. This deep competitive research I presented to C-level stakeholders to align on product direction. From there, I formulated the core Jobs To Be
Done across player types:
To build a quiz experience that felt genuinely engaging, I began with a comprehensive analysis of the quiz and party game landscape. I explored mobile and console platforms, focusing on standout titles like Thatâs You, Drawful 2, and Knowledge is Power â dissecting how they handled pacing, humor, multiplayer flow, and emotional engagement. This deep competitive research I presented to C-level stakeholders to align on product direction.
From there, I formulated the core Jobs To Be
Done across player types:
solo users
family groups
competitive friends

And identified behavioral patterns that informed the productâs tone, structure, and interaction logic. I mapped out user roles, sketched high-level navigation flows, and defined the key product pillars: quiz creation, discovery, real-time challenges, leaderboards, and customization. Special attention was given to bridging play styles â from short daily quizzes to full-length multiplayer sessions â ensuring the app felt dynamic, replayable, and socially relevant.
