Given the tight timeline, tigether we quickly audited existing university open day platforms to identify best practices and critical features. I conducted a focused competitor analysis to understand what kind of structure, content, and user flows work best for prospective students and their families.
Based on the findings, I defined the key user scenarios: watch livestreams, explore departments, and access application info - all in a clear and mobile-friendly format. I structured the information architecture accordingly, simplifying navigation and minimizing cognitive load.
The UX strategy was tailored to help applicants easily find their path, even under the pressure of live event timing.
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