bondar.design/ridenow

RideNow

b2C

ART DIRECTION

iOS

Android

ux

ui

taxi

Mobile application for ordering taxi in Bulgaria, focused on creating a seamless and intuitive ride-booking experience for both local users and tourists. The app included core ride features such as booking, tracking, fare estimation, and driver communication.

Design tasks which I had and completed:

Researched local market and UX patterns of the best taxi apps;

Created the first UX/UI design iteration for Android and iOS platforms;

Designed core user flows: booking a ride, entering pickup/dropoff, tracking, and trip summary;

Developed low- and mid-fidelity wireframes and translated them into final visual design;

Defined visual style, typography, iconography, and color palette;

Adapted interface components for different screen sizes and OS-specific UI guidelines;

Communicated regularly with the client to refine requirements and validate UX decisions;

RideNow

B2C

ART DIRECTION

iOS

Android

ux

UI

taxi

Ilya Bondar, app, mobile, app, hunger.de, hunger, hunger, foodtech, food, restaurants

ridenow.taxi/en

Project note from Ilya

This was my first experience designing a project in the logistics and transportation domain. I had the opportunity to design core flows from the perspective of three distinct roles: user, admin, and driver. Since the app was tailored for Bulgaria’s coastal and recreational areas, I shaped the UI to feel vibrant, relaxed, and welcoming - evoking a sense of vacation and ease

big5, 2020, big5 2020, presentation, design, resq, safety, safety management, service, production

Competitor deep research

To lay a strong foundation for the app, I conducted deep competitive analysis across major global and local taxi services including Uber, Lyft, Yandex Go, Bolt, and local Bulgarian players like Yellow Taxi and TaxiMe. I mapped out the entire user journey for each app - from registration to ride completion - focusing on flows, interaction patterns, pricing logic, trust signals, and unique service offerings.

I studied how leading apps handle multi-role interactions (user, driver, admin), peak-time behavior, coastal service specifics, and dynamic UI elements depending on region and ride type. This research helped identify best practices, usability gaps, and opportunities to tailor the app specifically for the Bulgarian leisure-driven use case, resulting in smoother, localized UX decisions and differentiated features.

Competitor deep research

To lay a strong foundation for the app, I conducted deep competitive analysis across major global and local taxi services including Uber, Lyft, Yandex Go, Bolt, and local Bulgarian players like Yellow Taxi and TaxiMe. I mapped out the entire user journey for each app - from registration to ride completion - focusing on flows, interaction patterns, pricing logic, trust signals, and unique service offerings.

Persona - single

Ilya Bondar, POS, app, app, mobile, foodtech, design design, product design, UX, UI

Persona - young family

Persona - family with children

Persona - senior

User flows designed for: Passenger, Driver and Admin

Wireframes

Then I designed and supervised design for admin, driver and user

4 UI options for app

I proposed four distinct UI style directions for the application, allowing the client to choose the one that best matched the desired mood and brand personality before moving into detailed design.

Quick sign up with phone

I designed a phone-based signup flow to make registration quick and accessible for customers from any country visiting Bulgaria.

Ride settings and map screens for customers

I designed intuitive and user-friendly screens for managing saved addresses and customizing ride preferences. Users can easily add, edit, or remove frequently used locations like home, hotel, or airport. The goal was to reduce friction for both tourists and locals, making every ride smoother and more personalized.

Menu and technical screens for customer

I designed the menu, ride history, saved addresses, and even a phrasebook section to support international users.

Driver app

Separated mobile application for Ridenow drivers. Here are main screens from 1st iteration.

Key results

RideNow delivered a smooth ride-booking experience for tourists and locals in Bulgaria. My designs simplified sign-up, booking, and ride settings. Multiple UI options set the right visual tone, and research-driven features met the needs of passengers, drivers, and admins.

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